Local SEO · 6 min read
The Google Business Profile checklist for local businesses
The settings and habits that help Calgary businesses appear in Google Maps results.
Your Google Business Profile is one of the most valuable free marketing tools available to local businesses. Here's how to get the basics right.
Choose the right categories
Your primary category has a large influence on which searches you appear for. Pick the most specific option that describes your core service, then add relevant secondary categories.
Complete every field
Hours, services, service areas, attributes, a clear description and high-quality photos all help customers and Google understand your business.
Keep it active
Post updates, answer questions and respond to every review. An active profile signals a trustworthy, operating business.